THE ROLE

The Corporate Brand Strategist works closely with the Senior Director of Corporate Brand & Communications to set brand strategy and positioning and play an important role in shaping the company's narrative and competitive brand positioning. This person will also contribute to content planning discussions, conduct competitive analysis, oversee brand governance, and serve as the primary curator and guardian of the firm's brand and key messaging. Balancing data-driven and creative thinking, serves as both a strategist that can build differentiated marketing strategies/tactics and an exceptional writer and storyteller that can turn the complex into simple and memorable narratives.

WHAT YOU WILL DO

• Collaborate with the Senior Director of Corporate Brand & Communications to define the brand strategy and positioning
• Conduct competitive analysis and research to inform and evolve branding efforts
• Design and lead brand campaigns that help to increase brand awareness and favorability, partnering with senior manager of brand advocacy as needed
• Partner with designers, writers, paid media and other marketing colleagues to inform strategy and ensure brand consistency across all platforms and mediums; lead brand governance efforts
• Support the development of the corporate narrative in alignment with the MFS value proposition and company purpose
• Own and maintain messaging playbook related to core MFS business themes, partnering with leaders and subject matter experts to draft and update key messaging
• Write and maintain 'About MFS' corporate content for various platforms such as mfs.com, corporate PowerPoint slides, RFP records, and boilerplate copy
• Oversee the corporate history archive to ensure accurate and up-to-date record keeping.
• Lead communications for corporate-related changes or happenings, including drafting client letters and FAQs
• Contribute to content planning discussions, particularly with setting high-level, 'north star' narratives
• Actively seek and develop a solid understanding of MFS' clients, their needs and their perceptions of MFS
• Work with outside agency to monitor appropriate use of brand logos, trademark and references
• Work with Marketing Research and Analytics team to monitor brand scores and client research to understand brand strength and sentiment and identify opportunity areas

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred
• 6-8+ years of experience in brand management or related role in Marketing or Communications
• Excellent verbal and written communication skills, with an ability to craft compelling narratives that resonate with diverse audiences
• Strong understanding of brand strategy and positioning
• Proficient in analyzing competitive analysis and market research
• Ability to manage multiple projects and stakeholders simultaneously
• Passion for learning and staying on top of brand and communications trends and best practices
• Ability to influence others and move toward a common vision or goal
• Experience working with senior leaders