Join the diverse and dynamic team that powers Michigan's largest energy provider and one of the nation's largest gas and electric combination utilities. Consumers Energy services 6.8 million of Michigan's 10 million residents - caring for our friends and neighbors in all 68 Lower Peninsula counties. We embrace a cleaner and leaner utility vision focused on eliminating energy waste and adding renewable energy from sources such as wind and solar.

General Summary:

The Senior Digital Analyst will drive analysis and insights for the Company's online and native app experiences. This includes acting as a subject matter expert regarding user behavior and measuring marketing and strategic initiatives effectiveness, as measured by engagement and customer experience scores. In addition, the role will also create, manage and interpret standard dashboards & reports, as well as ad-hoc analyses & reporting for stakeholders throughout the organization.

What we are looking for: Sr. Digital Analyst

*This position is Remote*

We encourage you to apply if you have: equivalent combination of education and experience will be considered and reviewed.

• Bachelor's Degree in Digital Analytics or Business with 4 - 7 years of experience in digital analytics; on native apps, and/or Retail/eCommerce

• [OR] Associate degree in Digital Analytics or Business with 6 years of experience in digital analytics; on native apps, and/or Retail/eCommerce

• [OR] High School Diploma with 8 years of experience in digital analytics; on native apps, and/or Retail/eCommerce

In this role, you will:

• Contribute to ideation for brand and product marketing opportunities - partnership to identify where ads, brand messages, product offerings, etc. can be inserted in both authenticated and non-authenticated user flows.
• Contribute to new user journey designs for target audiences.
• Create standard dashboards and reports based on business unit's needs.
• Deliver user traffic data to drive insights and decision-making across CE.com and third-party sites to optimize engagement / conversion and marketing campaign results.
• Identify performance improvement opportunities for the company's digital channels via the use of analytics and insights derived from web tools. Analyze customer interactions with the company's customer facing website and/or app.
• Measure marketing & strategic initiatives by developing analyses, tracking progress, and calculating effectiveness by optimizing programs and performance.
• Other duties as assigned or may be necessary
• Own & drive analytical strategy for the channel, leveraging multiple data intake platforms to aggregate into holistic POVs and recommendations.
• Partner with cross functional business partners by developing & providing user-friendly and insightful data to inform their functional areas.
• Provide recommendations for improved user experience: spanning navigation, page and surface level design (contribute to UI/UX of the site).

Knowledge/Skills/Abilities:

• Ability to be assertive, confident, proactive, not afraid to speak up and ask questions Expert Knowledge
• Comfortable in both team environment and working independently Expert Knowledge
• Effective communication skills, both written and verbal Expert Knowledge
• Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization & digital expertise Professional Standard
• Experience in analytics on websites, native apps, and/or Retail/eCommerce. Professional Standard
• Experience preferred working with website analytics tools such as Google analytics, Clicktale, Full Story, Sitecore, and App dynamics Professional Standard
• Organized- good planner, able to coordinate complex assignments Expert Knowledge
• Self-motivated with great work ethic Expert Knowledge
• Versatile- Some assignments require methodical approach while others may be more "crisis" oriented Expert Knowledge

Why should you join our team?

At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.

What we offer:

• Competitive compensation packages
• Medical, Dental and Vision
• 401k with company match
• Paid parental leave
• Up to 13 paid Holidays
• Paid time off
• Educational Assistance Program

Diversity, Equity & Inclusion:

We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don't discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women's Advisory Panel (WAP), Women's in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capable, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.

All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.