Job Description
About This Role
The Senior Manager, HCP Marketing- Rare Disease, Friedreich Ataxia (FA) position offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs (Friedreich Ataxia). The Senior Manager will join the FA launch marketing team and will be responsible for building and leading HCP engagement activities, including congress and peer to peer strategy.
This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the FA business. More specifically, this position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of congresses and HCP interactions.
What You'll Do
- Lead HCP congress strategy and marketing initiatives in close collaboration with other key functional partners including but not limited to TLLs, medical, meetings and events, and global teams
- Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
- Cultivate strong relationships with field force, cross-functional partners, and marketing agencies
- Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
- Manage multiple agency partners including management of associated budgets
- Lead development of peer to peer marketing initiatives including, but not limited to, Medical Expert videos, symposium content development and management, national webinar/broadcasts
- Lead and manage HCP non-personal promotion, partnering closely with omnichannel support teams to deploy highly effective digital campaigns to drive SOV
- Partner with medical and the customer market insights teams to lead and manage HCP advisory boards gaining valuable and actionable insights for the brand
Who You Are
You are a strategic thinker who can execute flawlessly. You put the needs of patients and those who care for them above all else and have a passion for serving them. You love to innovate across all areas including HCP engagement and experience. You have a passion and expertise in rare disease.
Qualifications
- Bachelor's degree required; MBA preferred
- 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing
- Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
- Ability to think innovatively in terms of engaging with customers and meeting their needs.
Preferred Skills:
- Experience within rare disease
- Field Sales experience a plus
- Previous congress and/or peer-to-peer responsibilities a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.