This role is remote in Raleigh, NC. You must be local to Raleigh.

Aquents leading retail pharma client is seeking a Marketing Strategy manager to join their Front Store Marketing team. This role will contribute to the development of marketing solutions and campaigns with a concentration in the Price Value initiative in the Raleigh-Durham market. In this role, you will be the subject matter expert in the geographical region, including conducting local research and providing insights on how to maximize campaign reach and effectiveness. You will play a vital role in being a corporate liaison with local managers and colleagues on behalf of the campaign, motivating & influencing participation, coordinating communications and collecting feedback. This role will work closely with many cross-functional partners including marketing, merchandising, consumer insights, etc.

Duties:
Project Execution:

• Develops marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.
• Provides information and commentary pertinent to campaign, recommends options and courses of action, and implements directives.
• Help develop, execute, and monitor marketing programs; boots-on-the-ground promotional support for marketing plans and programs
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Areas of research include marketing trends, competition, new products, and pricing.
• Contributes to team effort by fostering ideas targeting the demographic data of the target audience

Build Collaborative Relationships:

• Maintains relations with local partnerships by organizing and developing specific programs
• Build and maintain key strategic relationships with external market data vendors.
• Work closely with Insights team to field customer research and apply learnings into actionable strategies

Consumer and Industry Insights:

• Conduct competitive analysis to identify strengths, weaknesses and opportunities for our client.
• Proactively self-educate around retail and marketing industry trends to identify best practice opportunities for our client

Experience Required:

• Experience with product launches or integrated marketing campaigns.
• Working knowledge of market research, surveys, and data analytics.
• Highly detail-oriented, self-starter, independent worker with critical thinking skills
• Ability to communicate effectively at all levels, build relationships and lead cross-functional teams
• Strong PC knowledge including Microsoft Word, Excel, and PowerPoint
• 2-5 years previous work experience in Marketing or related field
• Deep knowledge of the Raleigh, NC market
• Bachelor's degree in Business, Marketing, Finance, or related field preferred
• This is a remote position, 6-month contract, but must be located in the Raleigh market for business needs

The target hiring compensation range for this role is $30.35 to $33.73 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

This Client:

• Is considered by Fast Company to be amongst the most innovative companies
• Is listed by Forbes as one of the world's most admired companies
• Makes it their mission to guide people toward better health
• This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You'd have exposure to a number of teams related to any project you're working on, and we sometimes see freelancers convert to permanent employees on teams they've had the opportunity to interact with. This is definitely a standout opportunity!

WHY YOU WANT TO WORK THROUGH AQUENT:

• We care about your CAREER GOALS.
• We offer resume & portfolio review + interview prep. You’ll feel set for success!
• Learn for free: https://thegymnasium.com/
• Who is AQUENT: www.youtube.com/watch?v=5z-n8nfytuM
• Pay it forward: https://aquent.com/rewards/

Working with AQUENT gets you access to some pretty cool things, including:

• Subsidized (up to 85%) of your health, vision and dental benefits
• Access to Fidelity 401(k) and FSA Program
• Direct deposit for your weekly paycheck
• Check our Benefits out.