The Marketing Consultant will be responsible for driving the “voice of the customer” into our client’s marketing efforts, focusing on retention strategies for existing employers/members and attraction of new member groups. The role requires the execution of marketing plans, sales enablement, digital coordination, and strategic market research. This position supports the Health Plan & Medical Groups by monitoring performance, providing customer insights, and guiding leadership decisions through data-driven analysis.
Top Three Responsibilities:
- Execute Marketing Plans: Develop end-to-end project plans, produce core sales enablement materials, and coordinate digital marketing efforts.
- Drive Stakeholder Engagement: Collaborate with key stakeholders across the organization to ensure alignment and effective communication.
- Deliver with Excellence: Execute projects to a high standard, ensuring quality and timely delivery.
Top Three Skillsets:
- Project Management: Expertise in managing diverse and complex projects with multiple stakeholders.
- Stakeholder Communication: Strong ability to communicate and present findings to leadership, interpreting insights for actionable recommendations.
- Execution with Excellence: Ability to deliver projects on time, ensuring high-quality outputs that align with the organization's objectives.
Primary Responsibilities:
- Collaborate on diverse, complex assignments with significant scope, involving cross-functional teams and senior stakeholders.
- Provide insights into customer needs and market trends, shaping strategies for product development, branding, and service performance.
- Monitor and evaluate the performance of sales and marketing initiatives, providing data-driven support for senior leadership’s strategic and tactical decisions.
- Conduct market research, estimate project scope and costs, and manage ongoing and ad-hoc research projects.
- Lead efforts to improve departmental functions, services, and internal communications.
- Coordinate training seminars and interregional meetings to enhance the team’s market research capabilities.
- Seek ways to leverage knowledge and research across the organization for greater impact.
Key Qualifications:
- Education:
- Minimum: Bachelor's degree in Marketing, Business, Market Research, or a related field.
- Preferred: Master's degree in Marketing, Market Research, Business, or Social Sciences with training in qualitative and quantitative analysis. Doctorate preferred.
- Experience:
- Minimum 8 years of experience in marketing, market research, or related fields.
- Ability to manage multiple projects concurrently and oversee large-scale initiatives.
- Expertise in market research methodologies and application to solving business problems.
- Demonstrated ability to develop new research techniques and contribute to evolving work standards
The target hiring compensation range for this role is $45 to $50 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
Taking a position with our client gets you in with a leader in its field.
Our client is a five-star medical provider who, as an innovator, was the first in their industry to offer electronic health records. They're constantly on the forefront of innovation in the healthcare field, both for their technical advances as well as for their community involvement. Volunteerism and community service are critical components of their approach to improving the general health in all of their neighborhoods.
Our client practices what they preach, and has a strong commitment to work-life balance and a healthy lifestyle. On many of their campuses you can find fitness centers, walking paths, as well as volleyball and basketball courts. Stay healthy while developing your career path!
Aquent places talented writers, digital designers and user experience candidates, as well as editorial candidates with this market leader every day in one of a number of locations throughout California We've had the benefit of twenty years of experience placing talent at this company and there is an extensive network of talent here, not only actively working for Aquent, but also now senior members of the organization who have been converted to permanent employees over the years.