JOB SUMMARY

The Manager of Marketing and Public Relations evaluates medical center goals and priorities along with opportunities in the marketplace, develops and implements marketing strategies community relations activities and internal communications. Provides guidance and coordination of hospital marketing efforts, monitors results and initiates best practice for areas of responsibility. Coordinates strategies for best results from team efforts.

ESSENTIAL FUNCTIONS OF THE ROLE

Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding; community relations and other initiatives.

Helps the regional marketing director in developing and implementing short term and long-term marketing strategies to meet the business priorities of the medical center.

Develops, coordinates and implements specific local branding and community relations strategies.

Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results.

Participates in administrative and physician meetings, director meetings and other hospital meetings as needed.

Creates, monitors and maintains community relations budget. Tracks community benefit activity in CBISA and helps community benefit planning and reporting as needed.

Performs other marketing-related duties as assigned.

Gives local response and assistance for news media relations activities working with BSWH news media team.

Coordination of marketing materials as needed by clinical and marketing teams.

Ensures the mission, vision and values of BSWH are incorporated into all activities.

KEY SUCCESS FACTORS

• Ability to thrive in an agile environment
• Strong executive presence
• Strong written oral and communication skills
• Strong collaborator and implementer
• Ability to travel across DFW region several times a week

BENEFITS

Our competitive benefits package includes the following

- Immediate eligibility for health and welfare benefits

- 401(k) savings plan with dollar-for-dollar match up to 5%

- Tuition Reimbursement

- PTO accrual beginning Day 1

Note: Benefits may vary based on position type and/or level

QUALIFICATIONS

- EDUCATION - Bachelor's

- EXPERIENCE - 3 Years of Experience

Travel Required* (around DFW region)