Our global manufacturing client, based in Plano, is seeking a Digital Marketing Specialist. This role is hybrid (Plano), 40 hours a week from February 1 through June 1, 2025.
The Digital Marketing Specialist is responsible for initiating, guiding, and executing website content projects to help support the growth of the client's digital sales and customer base. This role will collaborate with various teams and departments to support the development of E-Commerce initiatives, website content projects, digital promotions, and online customer tools.
The ideal Digital Marketing Specialist can think from the customer's perspective and set high standards in developing and executing best-in-class user experiences to maximize digital adoption and engagement throughout the customer journey.
Digital Marketing Specialist Responsibilities:
- Support the execution of the client's digital strategy and related campaigns including planning, targeting, set-up, execution, reporting, and optimization
- Manage content administration and audits to ensure high-quality implementation and delivery of website content and digital customer experiences to support web and related business stakeholder strategies, all in accordance with company brand and web best practices
- Ability to think through the customer purchasing and outside sales cycles to help identify opportunities and develop strategies with the goal of increasing the usage and adoption of the client's sales and marketing channel - Collaborate with internal and external stakeholders to lead, coordinate, and execute new content creation and optimizations
- Manage projects from inception through completion
- Work cross-functionally with E-Business and Marketing teams to define the scope of projects, including goals, deliverables, and success measurement
- Write and optimize customer-centric content to create impactful experiences
- Clearly and succinctly communicate all issues, risks, and mitigation strategies in a timely manner to the project team and stakeholders
- Deliver projects on-time, within budget, and within scope
- Define, implement, and communicate metrics to stakeholders to drive and inform decision-making around content consumption and navigation
- Collaborate with the Digital Analytics team to produce and distribute analytic reports for all digital activities, measuring ROI for each project
Digital Marketing Specialist Qualifications:
- Bachelor's Degree required with a focus in marketing, communications, sales, technology, or related area
- 3+ years of related marketing, E-commerce and digital marketing experience a plus
- Experience with Adobe Experience Manager or other content management systems
- Ability to draft marketing collateral, technical copy, and other business documentation
-Experience in data analysis techniques and Google Analytics
- Demonstrated ability to conduct independent research
- Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
rose.frezza@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : KF10-1835113 -- in the email subject line for your application to be considered.***
Rose Frezza - Recruiter
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 01/07/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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