Who We Are

At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!

Make an Impact

We’re looking for a sharp Digital Marketing Specialist to guide the global media agency through to successful campaign execution for Paid Social in North America for Fossil. This role is focused on upper to mid-funnel media tactics with a focus on future-forward strategy, innovation, and best practice testing. The right candidate will be a passionate self-starter who loves to test new ideas and execute advertising campaigns.

What you will do in this role:

Oversee day-to-day management of brand-building Paid Social campaigns, including but not limited to trafficking assets to agency, proofing ad preview links, keeping track of social status items with agency, supporting social platform management needs and troubleshoot issues, etc.
Monitor and oversee Paid Social performance, holding agency accountable to reaching KPIs and actively participating in weekly calls to share insights with cross-functional teams
Assist in managing creative request process, collaborating with integrated marketing team and agency, to ensure creative needs are met and best practices are implemented
Collaborate with organic social team on influencer marketing efforts to effectively amplify content across Paid Social channels, ensuring alignment with social strategy
Support the development of the Global Media and Paid Social Strategy for Fossil, ensuring that proposed strategy is relevant and drives key business results
Assist in managing Fossil global budget across brand and performance media channels, including tracking media budgets, building purchase orders, and processing invoices
Deploy audiences to paid media platforms in collaboration with measurement team, working directly in CDP tool
Build and maintain strong relationships, acting as key partner and collaborator, with CRM team, global brand marketing, vendors, partners, agency and other cross-functional departments
Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations and share those opportunities with cross-functional teams as appropriate, keeping Fossil top-of-mind for innovative testing and value adds

Your Skills

3-5 years of experience in cross-platform media strategy, planning, and performance/analytics, preferably at an agency or in-house
Strong familiarity and experience working with Meta, TikTok, Pinterest, Snapchat, Social Pixel, GA4, Salesforce Audience Studio and Ad Studio, and other emerging platforms
Agile and curious with a growth mindset and strong lean towards action and ownership
Ability to partner and collaborate easily with in house teams and external vendors
Strong verbal and written communication skills
Demonstrated leadership and passion to motivate
Strong desire to succeed and find new ways to grow the business

The Perks

• Comprehensive benefits package inclusive of health and well-being services

• 401(k) match and education on retirement planning

• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule

• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays

• Hybrid working schedules

• Tuition Reimbursement on approved programs

• Fossil Merchandise Discounts

Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.

The pay range for this role is $57,000 – $65,000. The actual salary offer will take into account a wide range of factors, including skills, experience and location.

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