KCRA 3 TV, the Hearst Television NBC affiliate in Sacramento, CA is looking for a Digital Account Manager. You will be responsible for developing digital campaign strategies, maximizing online/mobile advertising performance and account management of all digital campaigns. The Digital Account Manager reports to the Digital Sales Manager (DSM) and works with the sales teams pre- and post-sale to ensure fulfillment of clients’ business needs. You will be responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal. You will report to the Digital Sales Manager.
Responsibilities
- Provide clients with targeted, customized digital ad recommendations.
- Collaborate with Sales teams to close business as needed.
- Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.
- Provide critical day-to-day support and service to clients.
- Analyze, recommend, and implement ongoing optimizations for all digital campaigns.
- Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations, and renewal strategy.
- Create process for systematic campaign management and insightful reporting.
- Develop customer retention and renewal systems in collaboration with the DSM.
- In-person attendance is required.
Requirements
- The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics.
- Experience with digital ad serving technologies, web analytics and trafficking is required.
- Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.
- Military experience may be considered.
- Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies.
- Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.
- Proficiency with Microsoft PowerPoint, Word and Excel.
- Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines.
- Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions.
- Strong focus on teamwork, though self-motivated.
- High attention to detail and level of organization.
- Desire to provide exceptional customer service and exceed client expectations.
Salary
The estimated base salary range for this role is between $60,000 and $70,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
