The Senior Manager, Human Insights - Nutrition Category/Brand Insights will play a key role on the Human Insights North America Operating Unit (NAOU), responsible for strategic consulting, marketing research and consumer and marketplace analytics. This will include implementation of the category learning plan agenda, and connecting and integrating research across the Marketing organization and global Human Insights Network.

This role will be responsible for conducting custom research & analytics in the areas of brand strategy, communication, innovation and new item launches and will interface with the Marketing organization and cross-functional teams (within the NAOU and globally) to ensure effective cross-pollination of knowledge across the newly networked organization, informing strategic initiatives using the power of data, analysis and insights. This role requires strong influencing and communication skills (written, verbal and visual), comfort working in a networked environment and ability to balance multiple priorities and stakeholders. The ideal candidate will have a background in both custom research techniques and syndicated marketing intelligence sources, but strength in one area with an aptitude for continuous learning will be considered.

What You’ll Do For Us:

• Execution of insights learning plan in coordination with the Category/brand Human Insights lead, global insights network and marketing partners, helping to identify knowledge gaps, insights driven opportunities and threats for the category and brands

• Partner with Marketing to enable brand equity building and consumer relationship building, recruitment and loyalty across portfolio/categories/brands

• Identify the need to conduct custom research or analytics in working with the Brand teams, while integrating insights with other internal or syndicated resources

• Manage suppliers and determine appropriate methodologies, initiating and reviewing fieldwork, determining analytic plans, generating final reports and presentations to commercialize knowledge in a compelling way

• Perform consumer trend analysis and other consumer analytics to deliver holistic answers to business questions, often utilizing support from Platform Services, Marketing Performance and Consumer Intelligence

• Develop insights to inform creative strategy (creative brief, early & late stage development, evaluation & testing), innovation pipeline (opportunity identification, concept development and assessment, product and packaging development, evaluation & testing), and new item launch (development of visual identify, marketing campaigns, national selling stories and measurement)

• Develop shopper understanding and purchase journey associated with brands and categories in partnership with Commercial Human Insights team

• Apply cross-portfolio disciplines and frameworks (e.g., Brand Edge, MDF, Consumer Segmentation, Drinking Moments & Occasions)

• Partner within NAOU and global insights network to share insights, best practices and learnings, capabilities development and apply best practices from other OUs

• Inform protocols related to creative campaign measurement, product concept testing for innovation

• Perform ad hoc research as needed (e.g., to support global campaigns, cross-functional efforts as required)

Qualifications & Requirements

Minimum:

• Bachelor's Degree in social sciences or business-related fields

• 4+ years of experience in consumer insight, market research/analysis and/or shopper insights

• Strong knowledge of Market research techniques, holistic analysis and business question resolution

• Experience working directly with Marketing or Sales teams and executing and analyzing primary and secondary data related to brands/categories

• Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions

• Must be collaborative in nature, comfortable both contributing to and utilizing insights, strategies and activations around our network

Preferred:

• 5+ years of experience in custom research working for or with a Consumer Packaged Goods manufacturer

• Master’s coursework or degree in social sciences or business-related fields is a plus

• Coca-Cola system and/or beverage category knowledge

Functional Skills

• Marketing Research Knowledge: Knowledge of custom research methodologies and industry resources (e.g., Ipsos/Kantar, Nielsen/IRI, Mintel, NPD, Numerator, etc.)

• Business Consulting Skills: Identify opportunities and gaps by via understanding of the business and application of quantitative and qualitative industry, consumer, and syndicated insights

• Synthesis and storytelling: Communicate, influence and convince stakeholders through a structured, fact base and action-oriented storytelling

• Communication Skills: Communicate complex information and implications both verbally and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story. Must be able to translate technical/ market research information into compelling business implications and call to action/ recommendation to the business.

• Strategic thinking: Integrate diverse business insights and connect the dots to develop holistic approaches to understanding people and building upon existing knowledge

• Collaboration: Form relationships and serve as a trusted partner and advisor to Marketing lead, and share knowledge and best practices across the Insights organization and global network

• Prioritization: Prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities. Ability to orchestrate multiple stakeholders, delivering the highest priority and solutions in a holistic fashion.

• Analytic Skills: Analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources

• Technical Aptitude: Learn and effectively use information/business tools and platforms (i.e., CCV, Nielsen Connect, additional primary and third-party insights platforms, MS Office Suite, PowerBI, etc) to obtain and analyze relevant information

• Agility: Removes barriers to move faster. Experimental mindset and adaptive. Thrives under pressure and fast pace

What We’ll Do For You

• Join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands. Working for a globally networked organization committed to scaling best practices and ideas, there is no limit to the impact you can have or the network of colleagues you can build.

• Our company’s purpose is “To Refresh the World. Make a Difference” and this role will empower you to have a direct impact on business strategies. You are joining an organization that is passionate about continuing to transform our business into a consumer first organization. And you will have an opportunity to help shape this journey, evolve your role & skills as we make progress and build foundations for a more connected and world-class insights group.

• As part of the Human Insights team, you are joining a high performing team passionate about truly understanding humans and using that knowledge to serve as trusted advisors to our business partners across the organization.