Job Title: Senior Manager, Brand & Product Marketing

Location: Either in Columbia, MD | Downtown Chicago, IL | Minneapolis, MN | Chandler, AZ

Work Arrangement: Hybrid (4 days in-office)

Salary Range: $125,000-$140,000 (based on experience)

Are you a strategic marketing leader passionate about building powerful brands and driving product success?  Do you thrive in a fast-paced, innovative environment where your creativity and execution skills can redefine how students connect with life-changing educational programs? If this sounds like you, we want to hear from you! 

We're looking for a Senior Manager of Brand & Product Marketing to join our team and play a critical role in shaping marketing strategies that balance brand equity with product differentiation. This position offers the chance to make a real impact in higher education while collaborating with a dynamic, forward-thinking team.

What You'll Do:

• Lead Brand Marketing:
  • Develop and execute high-impact brand marketing campaigns that inspire and connect with audiences.
  • Define and champion the brand's identity, ensuring its consistent application across all marketing initiatives.
  • Partner with cross-functional teams to integrate brand attributes into product campaigns for a cohesive message.
• Drive Product Marketing:
  • Create and implement go-to-market strategies for a diverse portfolio of educational programs.
  • Craft compelling messaging tailored to specific audience segments and stages of the customer journey.
  • Collaborate with internal teams to identify opportunities for product differentiation in competitive markets.
•  Execute Integrated Marketing:
  • Leverage traditional and digital channels, including influencer marketing, programmatic strategies, and content marketing, to drive engagement.
  • Optimize campaigns using data-driven insights and modern marketing tools.
  • Manage marketing initiatives from ideation to execution, delivering results aligned with business objectives.
• Collaborate & Communicate:
  • Align product and brand marketing priorities to achieve shared goals.
  • Work seamlessly with centers of excellence (COEs) and cross-functional teams to ensure flawless campaign execution.
  • Communicate effectively across all organizational levels, from executives to peers and external partners.
• Manage Projects:
  • Independently handle multiple high-priority projects, meeting deadlines and ensuring strategic alignment.
  • Balance strategic oversight with hands-on execution, stepping in wherever needed.

What We're Looking For:

• Experience:
  • Brand Marketing: Proven success in managing large-scale campaigns for recognizable brands, with a focus on brand equity and storytelling.
  • Product Marketing: Expertise in go-to-market strategies, audience segmentation, and messaging that drives customer engagement.
  • Integrated Marketing: Proficiency in blending traditional and digital strategies, including influencer marketing and programmatic campaigns.
  • Budget Management Expertise: Proven experience managing and optimizing marketing budgets, ensuring efficient allocation of resources to maximize ROI across brand and product marketing initiatives.
• Skills:
  • Strategic thinker capable of aligning marketing initiatives with business goals.
  • Strong analytical skills to inform decisions and optimize performance.
  • Exceptional project management skills to juggle multiple priorities and deliver results.
  • Top-notch communication skills, able to distill complex ideas into clear, compelling messages.
•  Attributes:
  • Proactive and solutions-oriented, thriving in dynamic and ambiguous environments.
  • Collaborative and flexible, with a team-first mentality.
  • Agile and innovative, always seeking new ways to engage audiences.

Why Join Us?

This is your chance to shape the future of marketing in higher education! As a key member of our team, you'll:

• Lead exciting, high-impact initiatives that make a real difference in people's lives.
• Work in a collaborative environment that values your ideas and creativity.
• Push the boundaries of what's possible in marketing by blending data-driven strategies with innovative tactics.

 Requirements:

• Must reside within a 50-mile radius of one of our core locations: Columbia, MD | Downtown Chicago, IL | Minneapolis, MN | Chandler, AZ.
• Willingness to work 4 days in-office as part of a hybrid model.

Preferred Qualifications:

• Experience with influencer marketing, including acquisition and campaign management.
• Familiarity with higher education marketing or a related industry (a bonus but not required).
• Knowledge of tools like Salesforce, HubSpot, Google Analytics, or Asana.

 What We Offer:

• Competitive salary with benefits
• A chance to make a meaningful impact in an industry that transforms lives.
• A dynamic, collaborative workplace where innovation and creativity thrive.

If you're ready to elevate your career and redefine marketing in higher education, we'd love to hear from you!  Apply today and help us shape the future of learning.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.