The Channel Marketing Manager’s primary responsibility is to support the growth of the major retailers through the implementation of regional and national marketing strategies that drive demand for our tech gaming products. This role requires frequent interaction with the sales counterparts, product managers, finance, agency partners and customers (retail merchants and retailer marketing contacts). The client does have a preference for talent that are in the Chicago and surrounding area but will consider remote for the right fit.
This employee must have strong organizational, prioritization, and analytical skills, as well as proven results integrating with cross-functional teams.
Key areas of responsibilities will include-but will not be limited to:
- marketing support for the sales team
- in-store merchandising, project management
- media planning
- new product roll-out
Responsibilities:
- Paid Media Management: Manage our paid media (Tiekametrics) and our paid media (Roundel or Citrus Ads). Must understand how to interpret paid ad reporting and metrics and ideally what suggestions to optimize results. Must be comfortable learning new advertising dashboards to make campaign and budget adjustments.
- Analytics: Measure and report the success of marketing tactics and digital campaign KPIs along with their longer-term business impacts. Monitor and suggest improvements to optimize impressions, CTR, CPC, and ROAS to continually improve the effectivity of investments
- Omni Marketing: Oversee development of marketing material for promotions, instore displays, associate training, and new product introductions. Manage store requests for replacement parts for instore merchandising displays. Includes writing creative briefs for display ads, reviewing and approving creative.
- Budget Management: Utilize financial acumen in the creation and adherence to budgets, MDF accruals, and a focus on optimizing spend and maximizing return.
- Champion for A+ merchandising online, including creation of A+ product pages, product videos, How-To Guides, webinars, product selector tools and other best practice merchandising tools
- Data Management: Manage the setup and maintenance of product details in retailer portals ensuring accuracy and adherence to customer-specific requirements. Troubleshoot issues in collaboration with retail partners to maintain highest levels of data integrity.
The target hiring compensation range for this role is $40 to $55 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
