The Marketo Platform Manager is responsible for supporting multiple instances of Marketo across five Institutional lines of business within our financial services client. The person in this position works with a broad set of cross-functional partners across the firm and will be responsible for day to day support, the execution of enhancements, and new integrations that support our varying business initiatives. You will have a strong knowledge of marketing automation, the Marketo platform administration/integration, agile development practices, data management and template (email and landing page) development.

Essential functions include:

• Act as product lead for platform enhancements, integration and evolution; directing and coordinating requirements and product development activities.
• Act as platform administrator, providing day to day production support for Marketo and other integrated platforms.
• Gather and document input from users and stakeholders for future functional changes, identifying short term and long term solutions
• Help to ensure platforms are aligned with the current communication strategy of our business partners while still continuing to keep an eye toward the future.

Required minimum qualifications include:

• Experience in Marketo and other automated marketing platforms
• Experience managing and supporting integration between automated marketing platforms and Salesforce as well as other 3rd party applications
• Experience working with multichannel communication delivery methods
• Strong knowledge of HTML, CSS, JavaScript
• Experience defining business rules for complex communication templates
• Experience building and using web services and Marketo webhooks
• Product lifecycle management experience including bringing new products to market, deploying enhancements to existing products and migrating users to new products while retiring old ones
• Demonstrated success in managing multiple, cross functional platforms with rapid release cycles
• Experience in developing business process requirements, use cases, use case model, supplementary requirements, and business rules
• Prior experience interfacing with various partners, including internal business partners and vendors
• Strong interpersonal, analytical, problem-solving, influencing, prioritization, decision- making and conflict resolution skills
• Ability to think creatively
• Ability to think in terms of the client/user experience
• Excellent written/verbal communication skills

In addition, ideal candidates will also have the following desired qualifications:

• Marketo Certification or equivalent in another like platform.
• BA/BS degree or equivalent on the job experience
• Background experience in financial services or other heavily regulated industries
• 3 or more years business analyst, project management, or product development experience
• Comfortable with ambiguity, ability to navigate effectively where there is no clear path forward.
• Ability to be flexible in light of business changes and need to re-focus efforts
• Experience with Adobe Creative Suite and basic design concepts.
• Working knowledge of marketing concepts and creative processes.
• Experience in reporting and analytics using Tableau
• Experience building API connections using a variety of different methods and tools.
• Familiarity/Experience with integration and workflow tools such as Alteryx, Talend, Workato

The target hiring compensation range for this role is $50.99 to $56.66 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Are you ready to join a prestigious financial services firm that prioritizes client success and innovation? Our client is a leading provider of investment and wealth management services, known for its commitment to transparency, integrity, and personalized advice. With a focus on empowering clients to achieve their financial goals, our client offers a dynamic and collaborative work environment. Join us in our mission to help individuals and families build a brighter financial future.