Responsibilities / Tasks
Job Summary:
A Marketing Project Coordinator at GEA is responsible for assisting in a wide range of marketing and public relations projects with the North American Farm Technologies division. This dynamic role involves creating support materials for our dealer network and end-customers that are consistent with global and local marketing strategies.
Project Coordination
- Initiate, plan, and execute marketing projects from conception to completion, ensuring deadlines are met and projects remain within budget.
Collaboration & Communication
- Work closely with creative, sales, and product teams to develop and implement marketing strategies.
- Act as a liaison between teams and marketing stakeholders, ensuring all collateral and communications align with company strategy and branding.
Events & Trade Fairs
- Plan, execute, and attend corporate trade shows and events across North America, managing logistics, personnel scheduling, layout design, and KPI tracking.
- Provide support for dealer events as needed.
Support & Administration
- Maintain marketing infrastructures, including media banks, photo databases, and marketing folders.
- Assist external distribution and dealer networks with marketing materials and the co-op advertising program.
Content & Collateral Development
- Create and update compliant brochures, advertisements, newsletters, and other literature using tools like InDesign, Photoshop, and Illustrator.
- Oversee the printing and distribution of marketing materials, either in-house or through third-party vendors.
Digital/Video Marketing
- Produce video and animation files in-house or in collaboration with third parties, adhering to corporate marketing and communication standards.
- Ensure assets are suitable for use in sales tools, social media, events, and other visual marketing efforts.
Your Profile / Qualifications
Education
- Bachelor's degree or 1-5+ years of relevant work experience.
Required Skills and Abilities
- Communication and Coordination: Exceptional ability to communicate and collaborate effectively with diverse teams and stakeholders.
- Proactive Work Ethic: Independent and self-motivated, with a strong capacity to initiate and manage tasks and activities.
- Attention to Detail: A meticulous approach to ensuring accuracy and consistency in all marketing materials and communications.
- Graphic Design Expertise: Skilled in creating visually appealing marketing collateral using tools such as InDesign, Photoshop, and Illustrator.
- Video Creation and Editing: Proficient in basic video production and editing, capable of producing a wide range of engaging video content.
- Writing Skills: Strong writing ability, adept at crafting clear, persuasive, and engaging content for various formats.
- Market Insight: In-depth understanding of market trends and the competitive landscape to inform effective marketing strategies.
- Technical Proficiency: Advanced skills in Microsoft Office programs (Word, Excel, PowerPoint, Teams, etc.) to support marketing and administrative tasks.
Working at GEA Group has significant benefits!
- 11 Paid Holidays
- PTO - Paid Time Off
- Medical Plans
- Dental Insurance
- Vision Insurance
- Health Savings and Spending Accounts
- Tuition Reimbursement
- 401k with excellent employer match
- Wellness Incentive Program
- Employee Assistance Program
GEA Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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