Paid Search Specialist - Hybrid in Houston
Our retail client has an immediate need for a Paid Search Specialist
This is a 40 hour a week, freelance, HYBRID role that requires 3 days ONSITE (T,W and Th preferred but flexible) and 2 days remote.
This role has the potential to convert to direct-hire after 5 months.
Responsibilities:
- Partner with internal and external stakeholders to understand business goals and craft effective paid media strategies.
- Conduct comprehensive keyword research, audience analysis, and competitive assessments to inform campaign strategies.
- Implement end-to-end paid advertising campaigns on Google Ads, Bing and other relevant platforms.
- Monitor and optimize campaigns to exceed key performance indicators (KPIs) such as ROAS, CTR, CPM, and conversion rates.
- Allocate and manage multi-million-dollar budgets efficiently across campaigns and platforms to maximize ROI.
- Implement bid strategies and adjustments for optimal campaign performance.
- Work closely with creative teams to develop compelling ad creatives aligned with brand messaging and target audience preferences.
- Conduct A/B testing of ad creatives to identify top-performing assets.
- Enhance Quality Score, Account Health, or platform equivalent.
- Track and manage product feeds from third party platform to Google Ads, Meta, and other platforms.
- Ensure optimal product listings and site compliance by regularly monitoring Google Merchant Center.
- Utilize tools including GA4, Meta, Google Ads, and other analytics tools to track campaign performance.
- Generate insightful reports and provide actionable recommendations for ongoing improvement.
- Clearly communicate campaign results, insights, and optimizations to clients.
- Track key KPIs over time and strategize for continuous improvement.
- Foster strong relationships cross functional teams , serving as a secondary point of contact for paid media discussions.
Qualifications
- Bachelor's Degree in Marketing or related field
- 3+ years of experience working in SEM and Shopping with an e-commerce company
- Google AdWords or Bing AdCenter Certified (SEM, Shopping and Merchant Center)
- Proficient in Microsoft 360 suite
- Working knowledge in Tableau and Adobe Analytics
- Proficient with Google AdWords, Bing AdCenter, GA4 and feed management platforms like Channel Advisor/Feedonomics
- Demonstrates strong ability to collaborate and work effectively with cross functional teams
- Demonstrates action oriented attitude while working on projects and new opportunities/challenges
- Strong and effective communication skills
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
sarah.maberry@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : SM24-1834419 -- in the email subject line for your application to be considered.***
Sarah Maberry - Senior Recruiter
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 01/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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