Our leading big Tech client is looking for an experienced Copywriter/Content Strategist who will be developing Commercial brand marketing creative that turns heads and drives business forward. This Copywriter/Content Strategist will work closely with Studio Producers, Creative Leads and the broader creative team to inject strorytelling and copywriting for Commercial-facing marketing campaigns and related initiatives. The candidate will have a huge passion for their area of expertise, as well as a finger on the pulse of the brand and visual pop culture.
You will be responsible for developing and executing content strategies, managing the editorial calendar, and crafting compelling B2B content focused on enterprise-level products. This includes conducting SEO search, utilizing AI writing tools, and collaborating with internal teams to ensure content aligns with brand guidelines. This role requires a highly independent and driven individual with a passion for technology and storytelling.
RESPONSIBILITIES
- Develop and execute content strategies AND content
- Development and alignment of editorial calendar with seasonal and key marketing beats and product launches.
- Ownership of audience research & identifying new content opportunities
- Write compelling B2B content, including articles, website copy, and marketing materials
- Proofread and QA articles for errors & ensure content alignment with strategy before articles are published. Lead Q/A of content articles to ensure functionality of links, layout of articles, images are to spec and in alignment with requirements and content published is as intended.
- Conduct SEO search and optimize content for search engines
- Leverage and align to available brand guidelines, style guides, brand frameworks, and assets to create consistent and compelling content hub articles that align with company’s product positioning and messaging frameworks
- Remain a test bed for innovation through testing new technologies and cutting edge methods.
- Utilize AI writing tools to improve content creation efficiency.
QUALIFICATIONS:
- At least 6 + years of experience as a B2B Content Strategist/Copywriter in the tech industry.
- Proven experience developing and executing content strategies for enterprise-level audiences
- Experience with SEO tools (BrightEdge a plus)
- Experience with AI writing tools(Co-Pilot a plus)
- Strong portfolio showcasing excellent writing skills and successful campaigns
- Strong ability to work independently and manage multiple projects
- High level of enthusiasm, ingenuity, self-motivation, resourcefulness, and drive for results in a fast paced competitive space.
- Excellent communication and collaboration skills
Compensation Range: $50 -55/hr DOE
The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.
Client Description
Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world's most recognized brands. We create the work that matters the most to them-work that has a real impact on their business. As an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!